Most glasses and contact wearers have at some point considered what it’s like to have 20/20 vision. To be able to toss out their glasses or contacts. Can they find your LASIK Practice when they get online to search for a LASIK Surgeon nearby? This is when having the right LASIK Marketing strategy is of enormous value.
It doesn’t matter whether your practice is just getting started on the internet or you’ve been online for ages, there are a range of online LASIK marketing strategies that will help you meet up with people who are longing to be glasses and contacts free.
1. Sign Up For Online Listings
There are scores of internet listing services that web users turn to when looking for services in their area. The biggest sites for online LASIK marketing are:
All are available at no charge and can greatly increase the chances of a patient locating your website, phone number and address. If your practice is already listed, claim the listing and fill out every bit of information you are able to. If your listing isn’t there, then get it in there! It’s especially crucial that you maintain the same, consistent information on all of the directories when working on Local Search Marketing.
2. Start A Blog!
A vital advancement in online LASIK marketing in the past few years is using blogging. Anybody can create and keep up a blog — it’s simple and free. The most popular blogging platform, WordPress, can be incorporated into an existing website or used on its own.
Blogging gives you a way to give future patients the main thing they are seeking online — good information. It’s a way to stir curiosity about your practice, bring more hits to your [practice’s site and get higher in Google searches.
3) Set up A Review Program
When potential surgery candidates start to look for an eye surgery specialist nearby, one key element in choosing can be what previous patients have said on review websites.
If you’re not aware of what kind of comments you’ve been getting on the web, you should learn. Most people are more likely to get online to write a bad comment rather than a good one, so now’s the time to begin prompting current and former patients to get on the web and share their positive stories! Offer incentives to those who give reviews — consider entering them into a drawing or giving out special coupons, for example.
4) Get Involved In Social Media
Social media sites aren’t just for kids; they have become a crucial device for developing and promoting companies. Any successful online LASIK marketing strategy should incorporate participating in the major social media websites, for example Facebook, LinkedIn and Twitter.
These networks can accomplish quite a few things for eye surgeons.
Enable patients to easily write good testimonials.
Get your name spread to more prospective patients through friends or followers.
Get a message to a huge number of prospective patients to distribute information like promos, coupons, etc. promptly and easily.
5) Vary Your Practice’s Marketing Plan
The biggest strategy to remember online is this last bit of advice — don’t make use of just one marketing device.
Any and all of the previously mentioned devices are great for helping people find specialists for the services they need, but the tools achieve the optimum results when in concert with each other. They ought to unite for an overall online LASIK marketing strategy for the greatest possible effectiveness.